PrestaShop User Guide: Linking your store to Google Analytics and Google Search Console

This guide explains step by step how to connect your PrestaShop store to Google Analytics and Google Search Console so you can track your performance and improve your online visibility.

1. Create a Google Analytics Account

Log in to Google Analytics with your Google Account.
Click on Admin and then on Create Property.
Enter your site name and configure the time zone and currency.
Copy the Measurement ID (format G-XXXXXXXX) that will be provided to you.

2. Integrate the Analytics code into PrestaShop

In the PrestaShop back office, go to Modules > Module Catalog.
Search for and install the official Google Analytics module (or a compatible one).
Access the module's configuration.
Paste the Measurement ID retrieved from Google Analytics.
Save your settings.

3. Check that it's working properly

Go back to Google Analytics.
Go to the Real-Time report.
Open your store in a new tab and browse a few pages.
If visits appear, the integration is successful.

4. Linking Your Store to Google Search Console

Go to Google Search Console.
Click Add Property.
Choose the property type URL Prefix (example: https://www.mystore.com).
Validate the property using the Google Analytics method (easier if already configured).
Alternatively, upload the HTML file provided by Google to your store's root folder via FTP.

5. Submit Your Sitemap

In PrestaShop, the sitemap is often generated via a module (e.g., Google Sitemap).
Install and activate this module if you haven't already.
Copy the sitemap URL (often https://www.maboutique.com/1_index_sitemap.xml).
In Search Console, go to Sitemaps and paste the URL.
Validate the addition and wait for Google to index it.

Conclusion

Your PrestaShop store is now connected to Google Analytics and Search Console. You can track your visitors, analyze their behavior, and optimize your SEO.

Published on 24-09-2025 | 139 Views